Cadbury is the second largest confectionery brand in the world after Mars. Cadbury is internationally headquartered and operates in more than 50 countries worldwide. Customised FSU & POP up display fixture and gondola that was produced by Elemental for the Chocolate lovers was installed at PAN India . It was designed for the presentation of a wide range of Cadbury Chocolates. Many different products can be placed on this display. The units have an integrated storage depot where chocolates can be stocked. It is designed to be located at a central area within the store and therefore makes an optimal use of the space since it is equipped with products at all 4 sides. The logo header is illuminated to catch the consumers‘ attention.