Hamleys is a multinational toy retailer, one of the oldest and largest in the world from London.The concept is to attract kids and the fixtures concept is related to Toys. Elemental is the main supplier and has already equipped more than 100+ brand stores in India. Elemental is a long standing partner of Reliance and has supported them with many store developments across India. We have successfully developed a solution with selected materials to maintain their Identity. In this instance we worked with a variety of durable materials including metal, wood, acrylic,wide variety of paints and provided an LED lighting & Mechanical solution.