L’Oréal S.A. is a French personal care company. It is the world’s largest cosmetics company and has developed activities in the field concentrating on hair colour, skin care, sun protection, make-up, perfume, and hair care. L’Oréal professional makeup is a fashionable cosmetics brand that is currently capturing the beauty scene. We were asked to manufacture in-store displays that clearly communicate the brand idea as well as showing the product’s quality and functionality. To do this, Elemental manufactured a sleek black cosmetics bar, with selective illumination, that displays an extensive range of the L’Oréal cosmetics products. We also manufactured specific beauty trays to allow customers to test the products themselves. We made each display highly usable and flexible to allow distributors to remove whole inserts via a ‘plug and play’.