Steve Madden is a New York based shoes luxury brand. Elemental is the main supplier and has already equipped more than 50+ stores. Elemental won the nationwide order and immediately started the optimization of all furniture elements which are made of a combination of materials such as wood, fabric, metal,LED and glass. Elemental produces the sophisticated furniture items with their asymmetric shape and delivers them all over India. The main concept of the store is Rustic Look. POS counter and Display tables are given Rusty look finish which was a challenge in the development stage.